Some people are better than others
The challenge, then is to look for cues that people give you that they are better, and then cater to them. Every industry has people who are worth more, buzz more, care more and buy more than other people. Don’t treat people the same, find the ones that matter more to you, and hug them.
via sethgodin
I’ve been noodling this thought more and more as I study business strategy. So often we get focused on big numbers, especially when it comes to media that we forget it’s more about how valuable your audience is.
