How Chipotle, Pinkberry, and others win big by doing just a few things well - (37signals)
The dirty little secret about simple: It’s actually hard to do. That’s why most people make complex stuff. Simple requires deep thought, discipline, and patience – things that many companies lack. That leaves room for you. Do something simpler than your competitors and you’ll win over a lot of people.
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When you choose that path, you get clarity. Everything is simpler. It’s simpler to explain your product. It’s simpler for people to understand. It’s simpler to change it. It’s simpler to maintain it. It’s simpler to start using it. The ingredients are simpler. The packaging is simpler. Supporting it is simpler. The manual is simpler. Figuring out your message is simpler. And most importantly, succeeding is simpler.
via 37signals.com
This couldn’t be more true. I would say that most people should not strive to be the Wal-Mart of their industry. You win by being different, by doing something that no one else has done and doing it better and simpler than anything in the past.
