Seth Godin: Debt, equity and a third thing that might work better
It works like this: you have an idea, a fledgling business or a new market to enter. You find an amateur investor (a wealthy dentist, a retired executive) and raise the money to bring it to market. And in return? The investor gets $xx for every unit you sell. From the first one until forever.
No fancy bookkeeping, no board meetings, no worrying about the accounting. Instead, you pay a royalty on income. The rest is up to you.
via Seth Godin
Interesting idea - the only downside I can think of being that everyone has to think long term. No one thinks long term in the business world, right?
